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Send an email. No response.

Call them. Direct to voicemail.

Send another email. Still no response.

Call again. Voicemail box is full.

If you’re waiting on a title search for a client, your clients don’t suffer from the same radio silence. Your client is probably blowing up your inboxes and ringing your phone off the hook, demanding to know why you haven’t sent them the title commitment yet. 

Talk about being stuck between a rock and a hard place.

Pippin Title is changing the game with our newest website feature—a live chat for title search customers.

We’re not talking about a dead-end feedback loop pretending to be a person, one that keeps returning useless articles from our knowledge base in response to your very pointed questions.

Our customer-facing live chat connects you with a live agent to get a real time response to your most pressing questions.

By offering this convenience, Pippin Title reaffirms its commitment to meeting the marketplace where it is and offering the best customer service in the industry.

According to a study by ICMI, chat support is by far the favorite avenue of customer support for the modern consumer. A whopping 46% prefer it, compared to 29% who prefer email support and 16% who prefer social media interaction.

Pippin Title has heard this message loud and clear. We have already had a prospect-facing chatbot for years, enabling first-time site visitors to find answers to basic questions and connect with a sales agent, but this live chat is for our paying customers. It raises the bar for the level of communication and responsiveness that clients can expect from their title search company. 

No more unanswered voicemails and emails. No more ghosting. You can now get the information you need on demand.  You will never have to respond to a client’s reasonable request for a title update with the disconcerting answer “I have no earthly idea.”

With our client-facing live chat support, Pippin Title puts you back into the driver’s seat of your own title searches. You will be the expert whenever your clients or your supervisor asks you about the status of a title search.

Give it a try. Our customer service experts are standing by, waiting for your chat.

And don’t worry—we’re still available to you by phone, email, or in-app messaging in our client portal and on Qualia! Even before the live chat was live, we have always made it a priority to be easy to reach. You can reach out to us however suits your business needs.

Open a live chat with Pippin! We’re standing by.

The post Say Hello to Live Chat appeared first on Pippin Title.

There are all kinds of challenges, problems, and hurdles with title search. Different processes in different counties, outdated technology, and abstracts printed 100 years ago and copied countless times plague the industry.

Worse, most title search companies are slow, unresponsive, and difficult to work with. So, how can technology make title search better? Pippin Title has figured it out. They provide an interesting case study in disruption and the useful application of technology to fix a problem.

Looking into Pippin Title sparked a thought: technology often creates a burden in business. It holds us back even as it is supposed to make our lives easier. So what does it take to use technology to scale a business rather than make more work?

Well, I gave that some thought. Read on…

What not to do.

When was the last time you implemented a piece of technology that made your life easier and helped you scale your business? Think for a minute.

I’ll wait.

I’ve got all day.

It is a hard one, right?

Here is the problem: There is a ton of business technology available, but most technology does not help you scale. First email, the day planner, and Microsoft Word transformed our world. Then email became slack (and email), the day planner became Outlook (and a Day Planner), writing a proposal went to Qwilr (and Word) and on and on.

All of these are great solutions, and none of them make our lives any easier. They make us more available, connected, and raise the standard of delivery.

The technology mistake that most business people make is to add more solutions so that we can work harder and get more done in less time. There are many tools out there to help us work harder.

But this way of implementing technology is backward. If you implement technology that helps you work harder, you are letting the technology manage you rather than using it to make your business life easier and more effective. Rather than a tool for growth and scalability, your technology becomes a cudgel that keeps you at work and on task.

The technology you implement should allow you to work efficiently and get more done with less work, not helping you get more done with more work. This efficiency is what enables you to scale. Or take the weekend off.

You should drive the technology, not the other way around.

The solution is to create a machine

I learned this when I was part of a project at Mercedes Benz in Berlin to create a fully automated Smart Car engine production line. The only way to make the cars profitable was to make the production exceptionally efficient – they required technology to scale their business.

Efficient production meant turning the line into a machine. When Mercedes finished the factory, raw materials (scrap metal and pre-built parts like spark plugs) went in the back. Shiny new three-cylinder engines came out the front.

The automated line was a significant technological achievement that even lived up to the promise of technology to make a business’s life easier.

The key to an efficient business is not cajoling people at the machines into doing more; it is to change the process so that the machine does the work.

And that is what Pippin Title has done for title search

Back to title search: Pippin Title does not offer a shiny new messaging service, and title search is not particularly sexy. There is a lot of manual work in it.

Pippin Title has identified a niche, a market need and created a machine that delivers tangible results. Requests go in the back end; shiny new, pre-formatted reports come out the back end. This is technology that allows you to scale your business.

The old system requires manual drudgery, slogging through an old system with new tools bolted on that reinforce the grind. They have applied technology to solve the problem. This type of disruption is what Mercedes brought to engine manufacture. It is also what Uber brought to taxis, and Seamless brought to food delivery.

The essential component of technology that solves a problem is to identify the issues and go after them. Three insidious title search challenges that Pippins Tittle tackles are:

• You never know with any confidence when you get your title search results, which means a business dependent on title search loses time waiting and scheduling. So, Pippin added a tracking number and scheduled deadlines. Uber, UPS, Dominos, Seamless all solved this problem elsewhere; Pippin Title brings it to title search.
• The industry is famous for poor communication, so they have added chat and personalized customer service. Instead of you using communication tools to reach out and get information, Pippin uses the tools to make reaching out easier.
• And searching outside of your area is painful, so they fixed that as well. Traditionally title search firms search locally. But technology expands our reach. So, Pippin Title searches across counties. You end up with one place to go for all of your title searches.

They built a machine that does the work for you, not a shiny new tool that makes your work harder. Ultimately that is the only way technology can grow your business.

Want to get started with Pippin Title? click here.

We are not marketing affiliates and do not receive anything if you buy from them. They just have a great story. Do you have a great machine-building story? I’d love to hear it. Click here to send a message and we’ll connect.

This is what you should ask of the technology you implement to scale your business

Remember, your core function as a business owner is to build a machine, not do the work. Your business is the Smart Engine Factory or Pippin Title search.

Some technology we implement for convenience and because we like shiny new tools. I don’t, strictly speaking, need Youtube prime, and I do rely on communications tools to get work done. But these are not building my business.

The trick is to distinguish between the technology you need to get work done and the technology you need to scale your business. Business building technology does three things:

1. It does work for you, not make you work more.
2. It solves a problem you (and or your customers) have and makes a meaningful difference.
3. Changes the way you (and or your customers) work; it is not just a bolt-on.

The opportunity for innovation and business scalability lies in these three factors. Problem-solving technology is fundamental to creating an advantage in your market and is critical to building your machine. This is how Mercedes revolutionized car engine manufacture, leading to a new line of inexpensive Smart cars, how Uber transformed taxis and Pippin Title reinvented title search.

The post How to Use Technology to Scale Your Business (Not Make More Work) appeared first on Pippin Title.

With so many years to develop their best practices, the real estate title industry tends to be resistant to change. Pippin Title means to change that, carving a tech-forward future for the title industry, where property transactions benefit from faster, more accurate title searches.

Technology leveraged in Pippin title searches is complex and often obscured from the industry at large. Here’s how tech allows Pippin to serve each client more effectively:

Digitization

Many title offices and public registrars remain stuck in the paper age, sacrificing countless trees to maintain bulky hard-copy and wet-signed records. These records can be hard to find, easy to lose, and susceptible to falsification.

Pippin Title brings title search into the paperless age by digitizing and classifying each record for easy retrieval. Such records can be retrieved quickly, and organized easily into a coherent chain of title, shaving days or even weeks off a title search and the subsequent work to prepare for commitment.

Paper records aren’t the only thing that can be digitized. The customer experience can also be tech-enabled and automated through online customer portals. Through these portals, Pippin Title can adapt to customer preferences and data to provide personalized service, even at scale. 

Automation

Enabled by digitization and standardization of records, Pippin Title leverages cutting-edge technologies like Artificial Intelligence (AI) and Machine Learning (ML) to automate significant portions of the title search process. Bassel Said, Pippin CTO & Co-Founder, explains that “new innovations in the areas of AI and ML are being employed at Pippin to automatically check documents and reports, adding an extra layer of due diligence that is both rapid and reliable at eliminating potential mistakes.”

Automation not only makes the title search process faster and more cost-effective, but also more accurate by insulating the title search process from human error. When combined with quality checking by human title experts, Pippin’s proprietary automation technology prevents misses that delay closings.

Integration

While digitization and automation make title searches faster, more accurate, and less costly, it makes no difference if parties to a real estate transaction can’t access them easily, and without excessive manual input.

That’s why Pippin Title prioritized integration—the ability for parties to integrate the Pippin tech stack easily into their own off-the-shelf or proprietary workflows.

Once integrated, title searches performed by Pippin Title can be automatically imported, reviewed for mistakes, processed digitally, and expediently delivered. Customers and parties receive real-time updates and can track the progress of their title search from personal digital portals.

Customer Feedback

One of the great advantages of tech is that it can be tested, measured, and optimized based on feedback from actual users. Pippin Title refined its system of digitization, automation, and integration based on feedback from all stakeholders.

Feedback and customer experience guides the development of all Pippin technology. In fact, “working with our earliest customers, we delved deep into their daily process, and made sure that Pippin’s technology could be seamlessly adopted,” reports Said of Pippin’s genesis. Technology has enabled Pippin to build and evolve a title search solution directly in response to customer needs.

The Future of Title Search

By embracing technology—and in doing so letting go of the clunky processes of bygone centuries—Pippin Title is charting a new future for the real estate industry.

Every transaction, everywhere in the country, will enjoy a fast, accurate, standardized, and cost-effective title search. Mystery will be replaced by transparency, waste replaced with efficiency, and automation will take the place of busy work and human error. Of the future of title, Pippin CTO says technology will “simplify real estate transactions and reduce the time it takes for a transaction to be processed, making what is today a very painful experience much easier and more accessible.”

Title searches are essential for all real estate transactions. Better title searches mean smoother transactions. With its tech-forward approach, Pippin Title raises the bar for everyone.

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