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Case Study

Sell2Rent: Streamlining Residential Sale-Leaseback Closings

Residential Real Estate
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Industry:
Residential Real Estate
Results:
Faster, More Reliable Closings
Challenge:
Title Delays and Lack of Transparency

The Challenge

Sell2Rent is a nationwide platform connecting homeowners in need of liquidity with residential real estate investors. On one side, they help homeowners “sell and stay” by accessing cash while continuing to live in their homes as renters. On the other, they provide investors with exclusive off-market deals that come with built-in equity and immediate rental income.

Their clients fall into two main categories:

  • Homeowners: Individuals seeking stability and liquidity, often looking to avoid foreclosure or to monetize equity without moving.
  • Investors: Residential real estate investors across the U.S. seeking vetted, off-market opportunities with reduced risk and day-one cash flow.

With their 360° EasyInvest program, Sell2Rent manages deal sourcing, investor matching, title checks, inspections, and transaction coordination from start to finish. To grow efficiently, they needed a title partner who could not only manage complexity but also enhance speed, trust, and transparency across every deal.

Lack of Understanding,
Lack of Momentum

Before partnering with Pippin Title, Sell2Rent had strong momentum building its dual-sided marketplace-generating leads from homeowners and growing a committed investor base. However, several challenges were slowing scale:

  • Seller Education: Many homeowners didn’t understand sale-leaseback options.
  • Trust & Transparency: Both sellers and investors needed clarity around equity positions, liens, and closing requirements.
  • Operational Bottlenecks: Title-related issues (unpaid taxes, judgments, liens) frequently emerged late in the process, causing stress, delays, and lost deals.
  • Brand Credibility: As a newer player in the U.S. residential market, Sell2Rent needed trusted partners to strengthen brand confidence.

The Solution

Sell2Rent chose Pippin Title because the partnership felt additive—not competitive. Instead of slowing the process with manual communication or last-minute surprises, Pippin provided the confidence and clarity needed to scale.

“Working with Pippin feels like a true partnership. They make the title process simple, transparent, and stress-free. We always know exactly where things stand.”

AI-powered title search

Real-time order tracking

Indexed search reports

Live chat support

By leveraging Pippin’s AI-powered platform and nationwide title access, Sell2Rent transformed title from a risk point into a growth enabler-supporting faster transactions, smoother experiences, and greater trust with both sellers and investors.

With Pippin Title, Sell2Rent achieved:

  • Higher close rates – Transactions had a 70–75% higher likelihood of closing versus distressed MLS listings.

  • Stronger ROI for investors – Properties acquired off-market, often 15% below MLS pricing, with day-one rental income.

  • Better seller outcomes – Homeowners avoided foreclosure, saved $15,000–$25,000 in repair costs, and gained flexibility to stay in their homes.

  • Operational efficiency – Acquisitions teams spent less time chasing missing title info and more time converting deals.

Thanks to Pippin’s AI-powered platform and nationwide title access

By partnering with Pippin, Sell2Rent turned title into a strategic advantage – delivering smoother, faster, and more reliable closings that drove confidence for both sellers and investors, while fueling long-term growth across the residential real estate market.

The Outcome

With Pippin Title, the client:

  • Closed Faster – Transactions completed up to 2 weeks sooner, with deals closing in as little as 14 days.

  • Increased Confidence – Early title checks reduced surprises, improved trust, and boosted close rates by 70–75%.

  • Improved ROI – Sellers avoided costly repairs, while investors gained day-one rental income and off-market pricing.

By working with Pippin, Sell2Rent accelerated closings, reduced last-minute title disruptions, and ensured that every transaction was backed by thorough title research. With streamlined workflows, they not only safeguarded deals for both sellers and investors, but also strengthened their position in the residential real estate market—turning what was once a slow and uncertain process into a reliable growth advantage.

Let’s get you started!

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